I've produced marketing content for eXp International across five continents, with agents, cities and events. Here is where, what we made, and what each place taught me.
Market content and agent stories from the region
Learnings Lead with people and place; let local voices carry the story.
See @exp.intl →Watch the reel →Destination and agent spotlight content
Learnings Spanish-first captions travel further than translated English.
My family came to the Peru country launch.
See @exp.intl →Watch the reel →Market story content bridging Europe and Asia
Learnings Respect local naming and cultural cues; details signal care.
See @exp.intl →Market and culture-led brand content
Learnings Restraint and precision read as premium; adapt pace and tone.
See @exp.intl →Watch the reel →Market and lifestyle content for a mobile-first audience
Learnings Short, polished, platform-native edits win on fast feeds.
See @exp.intl →Watch the reel →European market content and agent features
Learnings Direct, practical messaging beats hype.
See @exp.intl →Multilingual market content
Learnings Plan for several languages from the brief, not after the edit.
See @exp.intl →Growth market content and agent stories
Learnings Community proof matters more than polished claims.
See @exp.intl →Watch the reel →Destination and agent spotlight content
Learnings Landscape sells the feeling; agents sell the trust.
See @exp.intl →Market and event content
Learnings Time zones shape posting; schedule for local mornings.
See @exp.intl →Watch the reel →City content and agent features from London
Learnings Understatement and wit land better than superlatives.
Watch the reel →eXpCon Paris event coverage and behind-the-scenes
Learnings Event content works best captured for social first, stage second.
Watch the reel →eXpCon Cape Town event content
Learnings A strong sense of place turns an event into a destination story.
Watch the reel →Spanish-language content for the region and eXpcon Medellín
Learnings Native Spanish copy and regional humor outperform translated campaigns.
Watch the reel →Watch the reel →Coming soon
Coming soon