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CAMPAIGN BRIEF
You are a senior marketing strategist. Product: [x]. Audience: [y]. Market: [country].
Return: goal, single key message, 3 proof points, channels ranked by fit, KPIs.

LOCALIZE, DON'T TRANSLATE
Rewrite this copy for [market]. Keep the meaning, adapt idioms, units, holidays and tone.
Flag anything that could read badly in local culture.

CRITIQUE THEN REWRITE
Draft it, critique it for clarity and specificity, then give me only v2 and a 3-bullet changelog.

REPURPOSE
Turn this article into: 1 LinkedIn post, 3 Instagram captions, 1 email subject line A/B pair.

1. One brand voice doc, with a local adaptation section for each market
2. Content pillars: education, proof, people, culture (40/25/20/15)
3. Monthly global calendar; markets add 30% local content
4. Approval: template → local manager → brand spot-check
5. Agency retainer scope: production and community, with strategy kept in-house
6. Weekly metrics: saves, shares, profile visits, leads, not likes
7. Quarterly review across markets to find winning formats

• Listing launch kit: coming-soon post, just-listed carousel, open house invite, just-sold follow-up
• Sphere nurture: 12 monthly email/text templates with a market update, a home tip and a personal note
• Social bio & profile checklist for Instagram, Facebook and LinkedIn
• Video scripts: neighborhood tour, 60-second market update, client story
• Referral ask templates for past clients and partner agents abroad
• Brand-safe rules: logo use, disclaimers, fair-housing-friendly wording
• Weekly rhythm: 3 posts, 1 email, 5 personal touches

1. T-90: market research, competitor audit, legal & trademark check, local partner shortlist
2. T-60: localized messaging, translated assets, local social handles, landing page
3. T-30: PR plan, launch event, ambassador/agent onboarding kit, CRM market set up
4. Launch: announcement, paid boost, live event, founder/leader video
5. Day 30/60/90: KPI review, testimonial capture, content refresh

• Jan Market forecast · goal-setting
• Feb First-time buyer guides
• Mar Spring listing prep
• Apr Curb appeal · open house season
• May Moving checklists
• Jun Homeownership Month (US)
• Jul Mid-year market update
• Aug Back-to-school neighborhoods
• Sep Fall refresh · relocation
• Oct Agent appreciation · spooky staging
• Nov Gratitude · client events
• Dec Year in review · referrals

Swap in local holidays for each country.

• Brand building: positioning, voice, message house
• Global marketing: localization, market entry, partner briefs
• Content: campaign briefs, one idea into ten assets
• Leadership comms: all-hands, announcements, summaries
• Events: concepts, run of show, speaker briefs, recaps

• Content pillars and series concepts
• Blog drafts and family city guides
• Day-in-the-life and travel-day vlog scripts
• Travel with kids and staying connected
• Reel captions, carousels and a privacy check

• Weekly team sprint agenda
• Award-entry writer
• Social reel scripts in your brand voice
• Campaign brief
• Localize, don't translate

• Study what you admire
• Write your positioning
• Choose a look
• Build the pages
• Photos & press kit
• Resource library
• Final edit check

• Weekly meal planner + grocery list
• Kids' birthday party planner: theme, timeline, vendors, guest list
• Family calendar & school-week organizer