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Paris

Sarah and Goldie on the steps with the Eiffel Tower behindme, the tower, Goldie
Sarah on stage at eXpCon Paris holding a microphonemic in hand

eXpCon had never been to Paris. Then, in July, it was. I was there for all of it.

(staff issue: one shirt, one beret.)
PARISJUL 15–17FIRST TIME EVER
FromHome
ToParis
Issued1 shirt, 1 beret
DaysThree
A first

Nobody needs a second reason to go to Paris.

That line came from our own invitation, and it was true. eXpCon had travelled before, but never here. You do not get many firsts in a career that are also in the most photographed city on earth, so I tried to notice it while it was happening. Mostly I noticed my feet.

The staff instructions said to bring your most comfortable walking shoes. I read that as a suggestion. It was a prophecy.

The city had just come off Bastille Day, the light hung on past half nine at night, and every conversation in the hallway seemed to switch languages twice before it reached the point. That last part is the reason I do this job.

Sarah hosting a panel on stage at eXpCon Parison stage, mic in hand
Sarah on stage in a black dress, speaking into a microphone beside the EXPCON Medellín screenon stage, again
Sarah in a cream dress with four speakers in front of the rose backdropwith the speakers
more of me
in Paris,
coming
 

no one asked
"where are you from?"
everyone asked
"where are you selling?"

the official version

Three days, roughly

01

Arrive, register, kick off

  • Badges, lanyards, the line
  • A World Cup welcome party, because timing
shoes: still optimistic
02

The big day

  • General session, full room
  • Exhibit hall open all day
  • A closing cabaret dinner. Yes, that kind.
shoes: reconsidering
03

The short day

  • General session, part two
  • Speed networking: a business card in every hand
shoes: done
Sarah (left) with the Top International Marketers Panel on stage at eXpCon Paris▶the panel, if you missed it
On stage

Top International Marketers Panel

I hosted. My job was to ask the question everyone was thinking and then get out of the way. The room did the rest. One line from the stage made it onto the screen in capital letters, which is how you know it landed: market yourself, not the property.

watch it before you write your next listing.

The best thing anyone does at a conference happens between sessions, with a coffee, in the wrong language.

p.s.

I bring my family along when I can. After Paris, my mom and my daughter Goldie joined me. Three generations, all in black, and one red heart balloon.

Sarah, her mom and Goldie in black in front of a carved Paris doorwaythree of us
Sarah, her mom and Goldie at a cafe with a red heart ballooncoffee + balloon

à bientôt, Paris →